Independent musicians have always faced a daunting fear of irrelevance, a sentiment echoed by the likes of Vincent van Gogh's own struggles with recognition during his lifetime. The internet and social media have amplified this pattern in the arts industry, presenting both new opportunities and intense pressures to constantly engage with audiences online. This post delves into sustainable strategies for navigating these challenges, emphasizing the importance of cultivating a dedicated core audience, diversifying revenue streams, and prioritizing personal well-being. 

In a world where visibility seems dictated by the relentless algorithms of social media, the struggle to be seen is a universal pain among artists. Yet, the root of this fear often lies deeper, entwined with personal battles and insecurities that predate the internet. The journey to true visibility is not just about mastering the latest digital trends, but about confronting and overcoming the shadows of our past. A personal take.