In today’s rapidly expanding digital education landscape, discerning the authenticity of online mentors can be as challenging as finding a needle in a haystack. Unveiling the intricacies of mentorship, this blog post navigates through the flooded market of online 'gurus' and 'coaches', exposing the disparity between cleverly marketed offerings and genuine educational value. 

The challenge of balancing creation with effective self-promotion can feel hypocritical, often leading artists into a spiral of doubt and comparison. How do you authentically nurture your musical creations while ensuring they reach the right audience? An email exchange with my friend and collaborator, Robert Koch, where he talks about marketing not as a separate chore but an integrated part of the creative journey, with a thought-provoking comparison to parenting as an example.