The realities behind the trending jargon that floods our digital lives. Not all buzzwords are mere fluff; some help to connect our personal artistry with external realities.

The challenge of balancing creation with effective self-promotion can feel hypocritical, often leading artists into a spiral of doubt and comparison. How do you authentically nurture your musical creations while ensuring they reach the right audience? An email exchange with my friend and collaborator, Robert Koch, where he talks about marketing not as a separate chore but an integrated part of the creative journey, with a thought-provoking comparison to parenting as an example.